SINCE 1937, TEXAS ROOTS, GRIDIRON HEART

People often ask about the story behind ZIMMZ Bar-B-Q Sauce—and it’s a tale worth telling. It starts in the 1930s at my great-grandfather Frank C. Massey’s barbecue joint in West Columbia, Texas, the first capital of the Republic of Texas. My mom swore Bing Crosby and Kathryn Crosby loved the sauce when visiting town—a “Big Texas Size Family Fish” story I doubted. “No way Hollywood stars ate in West Columbia,” I’d say. But then I learned Kathryn was born there. Wow! They might’ve savored our family’s recipe after all.

Fast forward to 2018. I set out to honor my late grandmother’s maiden name, TUBBE (tub-be), wife of my grandfather D.D. Massey, who’d worked the family joint as a teen. With my great-grandfather’s recipe—passed down via a church cookbook from my mom—I poured my barbecue passion into perfecting a sauce that’s a tad sweet with just the right heat.

We filed as TUBBE’S BAR-B-Q LLC, and in 2023, secured a trademark (TUBBE’S BONAFIDE BAR-B-Q SAUCE, Serial 98008642). The USPTO saw no issue, but McCormick’s One World Foods did, claiming customers might confuse TUBBE’S (tub-be) with STUBB’S (stuhbz).

As a startup, we couldn’t fight their big lawyers—though I doubt Mr. Stubblefield, a man of family and barbecue, would’ve minded. So, we pivoted to ZIMMZ—a name from the heart. It honors my late best friend Jeff Zimmerman, a two-time All-American Florida Gator (1985, 1986), Gator Hall of Famer (2016), and Dallas Cowboy. “The Great Wall of Florida” left us with high school memories I’ll never forget. Peace, brother!

Through COVID slowdowns and corporate challenges, ZIMMZ emerged—premium, bold, and true to our Texas roots. We love all barbecue (Stubb’s, Sonny’s, Franklin’s Spicy are faves in my fridge), and we’re proud to rank with the best. That’s the ZIMMZ story—family, grit, and a sauce worth sharing.TASTE THE TEXAS DIFFERENCE.

Ladies and Gentlemen, meet ZIMMZ—our name, our heart. 😀

The answer to that question is purely subjective to your taste buds. When it's 'Saint Louis Rib Day' at ZIMMZ house, we usually smoke two racks of ribs. One slab of ribs with our favorite rub with a side of ZIMMZ for dipping, The second slab of ribs smoothed with (7oz.) of ZIMMZ BAR-B-Q SAUCE.

All meats, Beef, Pork, Chicken, Fish, Wild Game, and it makes an excellent BBQ Chicken Jalapeno Pizza. We even know people who put it on their eggs and love it.

Yes, we do recommend refrigerating ZIMMZ sauces after opening and shake well before each use.

Our sauce has a shelf life of one year (12 months, 365 days) unopened. Our sauce has a high apple cider vinegar and tomato base content that is a natural preservative. Our sauce has classification of (Acid with pH: 3.72).

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